A proper online shop offers the user a number of reputable stores with the right facilities.it is obvious that when an individual has a query they can visit the shop concerned and ask for assistance, however that is not the case with online stores. This is because on online stores the seller does not have any physical presence, therefore it is the duty of the shop to avail all the technical descriptions and all specifications for the products. That being said we may need to know the characteristics of a properly detailed description.
Product description and its function
Product description refers to the description of the nature, main features and the application of the product that are essential for the user to know. This information has to be noted in the specification table.
You need to put yourself in the buyer’s shoes!
In an ordinary setup a buyer is able to visit a shop and view properly the product they want to purchase, however with online shopping it is different hence the need to share all necessary specifications of a product. The description should play a role in helping the client imagine the product they are to buy. Having a proper description answers questions such as:
- Is this the product suitable for me?
- Where can I use the product
- Why should I choose the product?
- When should I use the product
Simplify your text
Simplicity is the ultimate sophistication. There is no need to complicate things by using complicated words when writing your description. Use ordinary words that can be understood by everyone.
Is it necessary to write about the brand?
It is okay to refer to the brand in the description information.be cautious that you do not confuse the description of the brand with its history.it is vital that the description of the brand should be concise and must have the key points such as brand identity.
Do not forget the appearance
Pay attention to the appearance, design or color of the product. More attention should be paid to product groups such as handicraft, electronics and home appliances.